Through the talented artist Lourdes Villagomez, the TQMX collection for SHEIN captures the raw energy and daily rhythm of Mexico City, blending urban life with pop culture and a touch of irreverence. Villagomez, known for her vibrant, cultural pieces, was the visionary behind the art, ensuring the designs reflected a bold and authentic representation of the city’s unique vibe. The collection brings together colorful street art, local market scenes, and the pulse of daily life in the city, creating a striking fusion of fashion and art.
A dynamic street fashion photoshoot took place in the heart of Mexico City, seamlessly integrating the garments with the urban landscape. This was accompanied by a video capturing the essence of the collection, highlighting the interplay between the city’s spirit and the designs. The launch was further supported by an extensive social media campaign, featuring daily posts, behind-the-scenes content, and stories that resonated with a youthful, urban audience. The campaign blended art and fashion, showcasing the collection’s playful yet bold attitude.
The grand unveiling culminated in a high-energy event at a trendy urban venue, complete with an exclusive catwalk showcasing the collection. The immersive experience highlighted the fusion of Mexico City’s culture and modern fashion, making the TQMX collection a standout collaboration that celebrated creativity, individuality, and style.
