For the 2021 Mexico City Grand Prix, F1 commissioned a captivating pattern inspired by Quetzalcoatl, the legendary Mexican deity. The design featured bold colors and dynamic motifs that captured the essence of Mexican culture and mythology. This visually striking pattern was not only showcased on the race circuit but was also seamlessly integrated across various digital formats, including social media and the official F1 website. It extended further into digital out-of-home (DOOH) advertising, appearing on digital billboards throughout the city, and was prominently featured in printed ads, creating a cohesive and culturally resonant visual identity for the event.
