Author page: PAT LAB

F1 MEXICO CITY 2021

F1 MEXICO CITY 2021

For the 2021 Mexico City Grand Prix, F1 commissioned a captivating pattern inspired by Quetzalcoatl, the legendary Mexican deity. The design featured bold colors and dynamic motifs that captured the essence of Mexican culture and mythology. This visually striking pattern was not only showcased on the race circuit but was also seamlessly integrated across various digital formats, including social media…

Read more

SWATCH

SWATCH

SWATCH, the iconic Swiss watchmaker, partnered with artist Lourdes Villagomez to create a truly special collection centered around Mexico’s vibrant Day of the Dead celebration. Known for her bold use of color and cultural symbolism, Villagomez designed a large-scale, intricate pattern that embodied the spirit of the holiday—rich with imagery of life, death, and tradition. What made this project unique…

Read more

SHEIN

SHEIN

Through the talented artist Lourdes Villagomez, the TQMX collection for SHEIN captures the raw energy and daily rhythm of Mexico City, blending urban life with pop culture and a touch of irreverence. Villagomez, known for her vibrant, cultural pieces, was the visionary behind the art, ensuring the designs reflected a bold and authentic representation of the city’s unique vibe. The…

Read more